In 2007, OCC launched Loose Colour Concentrate, a deeply pigmented multi-purpose shimmer powder. The difference was not what they put in it, but what they left out – fillers, extenders and translucent mica – giving new meaning to the term ‘pure pigment.
After two years in development, 2009 heralded the launch of Lip Tar™ at The Makeup Show: Los Angeles. With the instant support of celebrity makeup artists in attendance, Lip Tar™ was declared the “talk of the show” by WWD on the day it was launched. Almost instantly, OCC attracted the attention and overwhelming support of the blogosphere. To date, OCC has never paid for an endorsement from top bloggers – including Temptalia, Queen of Blending and xSparkage – all of whom continue to create a buzz for OCC’s ever-expanding range of products.
Since the overwhelmingly successful launch of Lip Tar™, OCC has released shades in both its original Matte finish and a newer Metallic finish,.